The Germans' mood to buy is increasing

Released on 28.09. 2021

  • Not everyone is happy to go shopping again. Photo: Daniel Reinhardt

Already heard?

You can now also have your messages read out to you. Simply click on the play symbol in any article or add the article to your personal playlist using the plus symbol and listen to it later.

Listen to the article:

Consumer sentiment in Germany has brightened thanks to the comparatively moderate Corona numbers – but mask requirements and distance rules further dampen the desire for the shopping experience.

Nuremberg (dpa) – In time for the upcoming Christmas business, consumer sentiment in Germany has brightened significantly.

The Nuremberg-based consumer research company GfK determined in its monthly study for September a consumer GfK announced on Tuesday the mood among Germans, which is almost reaching the level before the Corona crisis. Before that, the sentiment barometer had fallen for two months.

However: The trend is based on optimism in the income outlook and a positive assessment of the economic situation. The actual buying mood remains at a low level – the Germans remain cautious, as GfK consumer expert Rolf Bürkl said. The propensity to consume remains below the level of September 28, when the crisis was already in full swing.

Corona determines the desire to buy

The progress of the corona pandemic still governs the mood of consumers. “The increase in the incidence slowed down significantly at the time of the survey and the numbers are currently even falling slightly. This increases the optimism among consumers that the fourth wave will be less pronounced than many feared, ”explained Bürkl.

Although the consumer climate is almost back to the pre-Corona level reached, it was probably too early to speak of a trend reversal, he said. “The main thing here is how the infection process will develop in the winter months and whether new restrictions will be necessary.” and distance rules still dampen the desire to shop despite a well-filled wallet, “said Bürkl. Only when these restrictions are removed will the propensity to consume recover sustainably.

Related Articles

Back to top button