Study: fashion retail continues to suffer from corona consequences

Released on 28.09. 2021

  • The fashion trade in Germany is struggling with the consequences of the Corona crisis. Photo: Daniel Karmann

Already heard?

You can now also have your messages read out to you. Simply click on the play symbol in any article or add the article to your personal playlist using the plus symbol and listen to it later.

Listen to the article:

According to a study, the sales volume of the fashion trade is still well below the pre-crisis level. And the increased demand for online shopping could also burden retail in the future.

Cologne (dpa) – According to a study, the fashion trade in Germany will not be able to fully make up for its corona-related sales losses this year.

Despite a recovery in the market, the sales volume will be still 10 percentage points below the level of the pre-Corona year 2019, reported the Institute for Trade Research (IFH). Especially small fashion stores as well as department stores and department stores are under pressure.

According to the study, last year the Germans had spent around 8 billion euros less on fashion than 2019. The turnover was just under 50 billion euros. Sales in men’s clothing (minus 15, 2 percent) and women’s fashion (minus 15, 4 percent) decreased. Product groups from the workwear category were among the few winners on the fashion market. Aprons and protective clothing were bought more often than usual.

More and more fashion is being sold online. The share is said to have increased by almost 09 percentage points to just under 40 percent increased, it said in the investigation. Even buyers loyal to the stores before discovered online shopping for themselves during the crisis. “It is not to be expected that these consumers will in future completely forego the convenience of online shopping,” expects IFH fashion expert Hansj├╝rgen Heinick. As a result, the market share of the specialist trade will continue to decline.

Related Articles

Back to top button