Netflix is ​​growing stronger again thanks to series such as “Squid Game”

Released on 20.10. 2021

  • A scene from the 1st season of the Netflix series “The Squid Game”. Photo: YOUNGKYU PARK

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First the pandemic caused a rush of customers at Netflix, then it paralyzed production. Now TV shows like “Squid Game” – the most successful Netflix series to date – are attracting subscribers.

Los Gatos (dpa) – Thanks to series hits such as “Money Heist”, “Sex Education” and “Squid Game”, the streaming market leader Netflix recorded increased user growth again in the summer.

In the third quarter, the number of subscribers worldwide increased by 4.4 million to just under 214 million, like the company announced on Tuesday after the US market closed in Los Gatos, California. Netflix clearly exceeded its own forecast of 3.5 million new customers and was also above the expectations of most experts.

The financial results were also impressive. In the three months to the end of September, net profit rose by over 80 percent to 1, 45 billion dollars (1, 25 billion euros). Revenues grew by 10 percent to $ 7.5 billion. After the pandemic paralyzed production and user growth in the previous quarters, Netflix is ​​promising its strongest offering of films and series to date at the end of the year. The streaming giant expects around 8.5 million new customers in the final quarter.

Especially with the South Korean series “Squid Game”, which was released on 17. Netflix currently holds a big trump card. Last week the company announced that the macabre and brutal survival drama had replaced the British series “Bridgerton” as the most successful Netflix production to date. Now the streaming service announced that “Squid Game” four weeks after the start of “unbelievable” 142 millions User accounts have been viewed and thus «our greatest TV show ever».

Now come the blockbusters

In view of this success and new seasons of other popular series such as “Witcher” and “Tiger King”, which should come out in the fourth quarter, Netflix could well recover from the mixed course of the year so far. After the corona pandemic 2020 had led to a veritable rush of subscribers, growth in the first two quarters 2021 due to a lack of new film and series hits. With only around 5.5 million customers, Netflix posted its weakest influx since in the first half of the year.

At the end of the year, Netflix wants to turn it up again. In addition to its series premieres, the streaming service also has several blockbuster films such as “Don’t look up” with Hollywood superstars such as Leonardo DiCaprio and Jennifer Lawrence in the Pipeline. Although the quarterly report exceeded the predictions of Wall Street analysts, investors reacted cautiously. The share even turned slightly into the red after the hours. However, the price had recently risen sharply, so that the opportunity for profit-taking is favorable.

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