Released on 30.09. 2021 Workers perform a final inspection in the General Motors Flint Assembly paint shop. Photo: Ryan Garza, Detroit Free Press Already heard? You can now also have your messages read out to you. To do this, simply click on the play symbol in any article or add the article to your personal playlist using the plus symbol and listen to it later. Listen to the article: Google and Apple are in a good starting position to play a key role in the automotive industry - but manufacturers like General Motors want to earn money with their own offers . Detroit (dpa) - The US auto giant General Motors is relying on its own cloud platform in the cockpit to stop the advance of Google and Apple into the vehicles. With this, among other things, new functions are to be added via software updates, announced GM on Wednesday. come onto the market, both with electric drives and with combustion engines. The later functions can be used to start the car via Face recognition included, explained GM. Or the possibility of adapting the vehicle settings for young drivers in some situations. The automotive industry is currently experiencing a drastic change towards vehicles in which software plays a central role. Together with the trend towards electromobility, this is changing both the internal architecture of the cars and the interaction of the occupants with the vehicle systems. Some experts believe that Google and Apple as Operators of the two large smartphone platforms in this new world could play a key role in infotainment systems - because they want to continue using their usual mobile phone services seamlessly in the car. For manufacturers However, it is important to earn money with various digital offers in the car. That's why they want to be in control of the cockpit. Some enter into cooperation with tech companies, others develop software platforms largely on their own.