GM aims to become number one in electric cars in the US

Released on 07.10. 2021

  • The US auto giant General Motors is emulating Tesla and wants to overtake the electric car pioneer in the home market. Photo: Matt Rourke

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In the US auto market, the shift towards electric cars is reaching the big pickups. Top dog General Motors wants to use its position to defend this business against Tesla and other attackers. 2030

Detroit (dpa) – The US auto giant General Motors is emulating Tesla and wants to overtake the electric car pioneer in its home market. The plan is to finance the change with profits from the internal combustion engine vehicle business, explained GM.

To the year 2030 more than half of the production capacities in North America and China are to be equipped for the production of electric cars, it said. GM recently announced until 2025 around 35 billion dollars (currently good 30 billion euros) to invest in the production of battery-powered and self-driving vehicles.

In addition, GM wants to increasingly rely on digital offers. The company sees the potential for 20 to 25 Billions of dollars in additional revenue annually, said CEO Mary Barra. You have to see a car not just as a vehicle, but as a software platform, she emphasized. GM wants group sales for the year 2030 to 280 Double billion dollars.

“Cybertruck” versus “Ultra Cruise”

In the American car market Traditionally the big pickups are the most popular and most lucrative vehicle category – and the manufacturers are currently positioning themselves for a new competition for this business with electric models. Ford has already presented a battery version of its bestseller F – 150, GM wants an electric Chevrolet Silverado as a competitor in January at the technology fair CES.

Tesla wants to attack the pick-up top dogs with its futuristic-looking “Cybertruck”. At the same time, brand new players such as the Amazon-financed company Rivian are striving to enter the business. bring a highly developed driver assistance system into his cars, which should also work in city traffic. First of all, roads in the USA and Canada are to be covered. The vehicle should not only capture its surroundings with cameras, but also scan it with a laser radar. The so-called lidar systems are currently used in self-driving test vehicles.

GM made the announcements during an investor’s day. Traditional automakers are dwarfed by Tesla on the stock exchange. The electric car specialist, led by Elon Musk, is currently worth 780 billion dollars – GM only around a tenth of that.

In the electric vehicle business, GM wants Tesla with an SUV for around 30. dollars compete, but did not provide any information on the possible start date. Like the entire industry, the group is currently being held back by chip bottlenecks.

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