Consumers fear more expensive Christmas gifts

Released on 22.11. 2021

  • Wrapped Christmas presents lie in a living room under a decorated Christmas tree. Photo: Karl-Josef Hildenbrand

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Getting the gifts at the last minute shortly before Christmas – that could be expensive this year. At least that’s what many consumers fear.

Stuttgart (dpa) – According to a survey, the vast majority of people in Germany fear that buying Christmas gifts this year will be more expensive than originally planned because of the delivery bottlenecks.

) A good half (47 percent) of consumers anticipate slightly rising prices, more than a quarter (28 percent) even with a significant increase in price, like one from the management consultancy on Monday Ernst & Young (EY) published a representative survey.

Around 30 Percent of those surveyed said they wanted to bring their Christmas shopping forward due to delivery problems. More than half (55 percent) want to do most of their Christmas shopping in November. Another third want to get the presents in the first two weeks of December. Just over one in ten respondents wants to wait until shortly before the party to buy gifts.

Cash continues to be the trend

Most common but also this year cash or vouchers can be found on the gift table. According to the survey, almost every second respondent (42 percent) is planning on doing the arduous search for to spare a suitable gift. However, the popularity of gifts in cash and vouchers has recently decreased. A year ago 59 percent of those surveyed wanted to give away a voucher or money, two years ago even 69 percent. This year, groceries, confectionery, toys, books, clothing and cosmetics are also popular as gifts. Around 29 percent of the respondents stated in the survey that they prefer to do their Christmas shopping online . For comparison: 2020 it was only 28 percent and in the pre-corona year 2019 only 11 Percentage of respondents. For a good third of those surveyed (30 percent) this year too, they are the classic retailer The first choice when shopping for gifts on site. For comparison: in the previous year it was still 35 percent. Around 35 percent of the respondents said they had no preference and both online and inpatient gave way Looking for gifts.

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