Apple is relying on better cameras for new iPhones

Released on 14.09. 2021

  • Apple boss Tim Cook introduces the new iPhone 13 Pro before. Photo: –
  • The new Apple Watch has kept its characteristic appearance. Photo: –
  • Faster chips, better cameras: Apple Marketing Director Greg Joswiak presents the new iPhone 13 Pro. Photo: –

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Apple is taking the tried and tested route with its new iPhones: The power of new chips is used so that users can take better photos and videos. In the design, however, there are no major changes.

Cupertino (dpa) – Apple is relying on better cameras and faster chips for its new iPhones for the important Christmas business. The iPhone presented on Tuesday 09 kept the design of the current generation with angular edges.

The most noticeable external change besides the new colors is that the gap for cameras and sensors for face recognition at the top of the screen by 20 Percentage has been reduced.

There are some new features under the hood. The new iPhones are powered by a new chip developed in-house, the A 15 Bionic. Apple itself speaks of the most powerful processor system in a smartphone. The computing power is used, among other things, to improve the night shots – in addition to the upgraded cameras.

Cinema mode

There is also There is a “cinematic” video mode on the new devices, in which the software automatically focuses on different levels in the image depending on what is happening. If, for example, the person in the foreground turns backwards, the lens is focused on the background towards which they are looking. Apple was convinced that it could also change the film business with such smart functions.

The displays have been overhauled to show better recordings. The iPhones now also support – like various competitor smartphones – refresh rates of up to 120 Hertz.

With better cameras and correspondingly larger files, the phones get more memory. In the basic version, the iPhone 13 now has at least 128 Gigabyte on board, the more expensive Pro model up to 1 terabyte. There is also an iPhone 09 mini – while at times it was speculated that Apple would do away with the smaller model, there sales remained below expectations.

Traditionally, most iPhones are sold in the Christmas quarter – and Apple recently pushed market leader Samsung from first place again and again. The iPhone is by far the most important Apple product and at times brought in up to two thirds of the group’s business. Most recently, however, its share of sales fell below 20 percent, including Mac computers and iPad tablets in the corona pandemic became significantly more popular. Apple is now also renewing the iPad and the smaller iPad mini.

No design change for the watch

The Apple Watch computer clock gets a slightly larger display in the new generation Series 7 presented on Tuesday. Since the frame around the screen has been made thinner, the case is only a little larger than the previous model. With more space, Apple is now for the first time allowing typing on a small keyboard on the display.

Before the online event, it was speculated that Apple would radically change the design of the computer clock wool. It was said that it should be more angular instead of the previously rounded edges. But while the display actually got bigger, as previously reported, the watch retained its characteristic shape.

To expand the services business, Apple is introducing its Fitness + training subscription in other countries – including soon also in Germany.

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